Traci Wiley

I am a lifelong resident of West Plains and a third-generation Zizzer Alum of West Plains High School.

I started my career 25 years ago and spent 21 of those years at a Shelter Insurance agency, where I earned a high level of sales accolades and helped grow the agency. I wrote many facets of insurance from auto to home to life. I developed wonderful relationships with my customers and helped them through many of life’s changes.

In 2014, I left Shelter and opened Wiley Insurance Agency, LLC, from scratch. I was fortunate that my colleague Liz Warner wanted to grow, too, and was willing to leave the Shelter agency for a greater opportunity where she could  learn insurance more in depth and begin to write for many different carriers.

I felt blessed and astounded that so many of my previous customers followed me to my new business. On that opening day in 2014, Liz and I literally hit the ground running, and we haven’t stopped since. From the beginning, we were fortunate to have access to many A+ rated carriers nationally known and respected, and we could pass on amazing coverages to our customers. We soon discovered that many coverages were built in with our carriers, and we could compare coverages and prices. At Shelter, in the event of rate increases, I was often left with only one option—to raise my customers’ deductibles or to cut coverages. In my new business, if a renewal is maxed out on discounts or a company takes a large increase, we provide wonderful, cost-saving options for our clients as we shop in-house with our carriers to look for better options.

Since we opened Wiley Insurance Agency, we have increased our staff, with the most recent addition of Melissa Burton. Our team prides ourselves in giving customer service above and beyond. When emergencies arise with our customers, we work 24/7 in answering calls, text messages, and emails. I am so thankful for my team of ladies who work incredibly well together and who truly care about each of our customers.

I have a strong passion for helping children and believe in quality education in our community. I served six years on the Richards School Board and volunteer on the WPHS Advisory Council. I also enjoy my role on the boards of the Working Women Network and SCOCIC. I am the treasurer for the West Plains Community Foundation Board and the president of the West Plains Lions Club.

I have been married to my high school sweetheart, Todd, for 26 years. We are the very proud parents of two awesome sons, John and Jayden. John is the supplements manager for Ruby’s Market in Springfield, and Jayden is attending Missouri State University-West Plains. I love shopping for a good bargain, decorating, spending time with friends and family, boating and spending time at the lake, and traveling the world.

Liz Warner

I was born and raised in Houston, Missouri.

In 1994, I moved to West Plains and worked for a number of years as a Wal-Mart pharmacy tech. I liked the idea of working for my family, so I began full time with our landscaping business and trucking company. Some life changes made me leave that role, and I headed back into the traditional work force. I was looking for a more challenging career, and that’s when I landed a job with Shelter Insurance where I met Traci.

In 2014 when Traci decided to launch her own insurance agency, she asked me to join her, and I was thrilled. I was already very aware of what she could do, and I really appreciated Traci’s values, knowledge, and passion for helping people. These types of characteristics were the core of her new agency, and I was honored to take the leap of faith with her!

We have really grown since 2014, not only as an agency but as individuals. The insurance world is constantly changing, and we do our best to stay on top of what is going on to provide our customers with the best service possible. I absolutely love coming to work every day and working with these amazing ladies. We push each other to be the best person and agent we can be, and that reflects in our happy customers and booming business. We thank God first and foremost for how successful we have been. My son’s favorite Bible verse is Philippians 4:13, “I can do all things through Christ who strengthens me.” We firmly believe that here at Wiley Insurance Agency, LLC!

I have two children, Shelby and Haden. When they attended West Plains High School, I became a very active Zizzer football fan and FFA mom. Now, both of my children attend Missouri State University-West Plains. Shelby studies business and works at the college part-time, while Haden is studying to become a football coach. I enjoy spending time with my family and going down to the lake.

Lisa North

Prior to my life in the insurance world, I obtained a bachelor’s degree in sociology from the University of Missouri Columbia. Miz Zou Rah!

In 1990, I began my insurance career when I opened my own independent agency, Gemini Insurance Agency. The focus of Gemini Insurance was on individual service, and we handled both personal and commercial lines of coverage. After twelve solid years, I sold my agency and moved to Springfield, Missouri.

While in Springfield, I worked for a multi-million dollar independent agency in the commercial lines department. This was a very challenging and fulfilling position as I worked with small businesses and also large municipalities. A decade later, I returned to West Plains to raise my daughter in a small-town environment, and I worked as a customer service agent for an independent agency.

In 2015, I joined Traci and Liz at Wiley Insurance Agency. We never have a dull moment in the insurance world! We are continuously striving to find our customers the best policy at the best price to suit their needs. I am excited that we are growing in the personal lines and commercial lines of insurance. This alone will keep you on your toes with insurance changing daily in the court system. I have found a perfect fit here at Wiley Insurance because I have always served as an independent insurance agent. I have worked with multiple companies in order to find the right company for an individual’s specific wants, needs, and financial security, which is the backbone of our business here at Wiley.

In addition to my insurance life, I also own a small tanning business, Tantastic, in West Plains. My  hobbies include keeping up with my eleven-year-old daughter and enjoying family time, river time, travel, and scrapbooking life’s wonderful memories.

Melissa Burton

I am proud to be the newest member of the Wiley Insurance team. I joined the agency in January of 2018.

Prior to coming to Wiley Insurance, I spent twenty years in the corporate world. I worked twelve years with Wal-Mart and served as a specialty district manager. In that role, I managed twelve locations, ran multi-billion dollars in retail, and oversaw 500 employees. Needless to say, I juggled a lot of tasks. I was responsible for monthly profit and loss reviews with each manager to ensure profit was maximized in each store. I handled all customer issues called in to Corporate concerning my segment of Wal-Mart stores. It was challenging but invigorating, and I think it made me a good fit for the insurance business. Following the job with Wal-Mart, I worked eight years for a cell phone company and managed one of its storefronts.

I took an early retirement, but I enjoy working and was excited to write a new chapter in my life and become an insurance agent. I really enjoy working with this group of ladies! They are a great group to learn the business from. We have fun while taking care of our customers. My previous jobs have been about taking care of the customer and getting them products they need at the best possible price. I have always helped my customers resolve any issues, and I was the person they could come to for any help because they knew they could trust me to fight for them instead of having to call in to an 800 number. That’s the type of service all of us offer here at Wiley’s.

I was born in Houston, Missouri and raised on a farm in Bucyrus. I moved out of state in 1995 to Kentucky. In 2005 I moved to Tennessee where I met and married my husband, William Burton, Jr. We have four children and one grandchild, Aliyah. In 2017, William and I came back to Missouri to take over the family farm. A large part of my life consists of family and working projects and improvements on the farm.